Why every company now needs to think and operate like a lab team | Josh Woodward (Google Labs, Gemini, AI Studio)

Founder takeaway

When technical possibilities change weekly, replace long-range certainty with a disciplined experiment loop: generate ideas, test the riskiest assumptions quickly, and define evidence for continuing or killing each bet.

Why it matters

Teams that commit too early can keep building against outdated constraints. Clear experiments and stopping criteria help founders learn faster while protecting scarce time and capital.

Relevant guides

Put it to work

For your most important product bet, ask: What assumption could become outdated next week, what is the smallest test of it, and what result would make us stop?