A Smart Bear · Jason Cohen
articleprincipleWho's lying?
26 February 2022Profit
Source excerpt
About A Smart BearA lesson all pilots know: How you must use multiple dials, employing different sources of energy, to report identical data, because some of it is always lying.
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Apollo layer
What a founder can learn
Founder takeaway
Never steer the company by a single metric or data source. Track critical signals through independent measures so discrepancies expose faulty data or assumptions before they drive decisions.
Why it matters
Dashboards can be wrong without looking wrong. Triangulating essential measures—such as demand, revenue, cash, or retention—reduces the risk of confidently acting on a broken instrument.
Relevant guides
Put it to work
Choose one metric that drives an important decision this week. What independent source could verify it, and what discrepancy would trigger an investigation?
Private notes