Who's got time for Product Marketing?

Founder takeaway

Product marketing does not need to become a large, slow function. Decide which PMM work your team should own and where to partner, then use AI to accelerate execution without outsourcing the core judgment about your customer and value proposition.

Why it matters

Without clear ownership, the connection between product and market can become inconsistent or neglected. A lightweight operating model helps a small team communicate value and support demand without adding unnecessary overhead.

Relevant guides

Put it to work

List your recurring PMM tasks, assign an owner to each, and identify one task AI or an external partner could speed up this week while your team retains final judgment.