A Smart Bear · Jason Cohen
articleprincipleWhen should a decision be fast, or slow?
9 April 2023Profit
Source excerpt
About A Smart BearDecisions should usually be made quickly, to accelerate action and learning. But sometimes it really is smarter to take your time. Here's how to decide.
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Apollo layer
What a founder can learn
Founder takeaway
Default to making decisions quickly so action produces learning; slow down only when additional time is likely to materially improve the decision.
Why it matters
Founders lose momentum when every choice receives prolonged analysis, but rushing every decision can create avoidable damage. An explicit speed test helps preserve learning velocity while making room for warranted care.
Relevant guides
Put it to work
Before delaying a decision, ask: “What specific information will waiting provide, and could we learn it faster through a small, reversible action?”
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