What's a "CFO Advisor"?

Sometimes as a founder, you just need someone who's been there before to tell you how it's done.Having founded 3 companies, I can't tell you how many times I've felt that way.​But there's a big issue with most advisors:They're giving advice based on their past experiences, not yours.Because no matter how much you speak with them, they can't know your company as well as you do.So often, you take the advice, put it into practice, and realize you may have been better off just going it alone.​...That is, unless your advisor is and exited founder AND a CFO.Because a CFO has the magic ability to look deeply into your data and know precisely what's going on.​This is the insight that caused me to transform my business from a Fractional CFO offering to being more heavily focused on CFO Advisory.​For a long time, was running a purely Fractional CFO firm, working with only 2-3 clients at once, and…

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