Create an account to save sources and durable progress.
A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearMost so-called "strategies" are vague, wishful thinking, written once and never seen again. Don't do that. These are the characteristics of great strategy.
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Apollo layer
Treat strategy as a specific, credible set of choices that guides ongoing decisions—not as an aspirational document created once and forgotten.
A strategy only creates value when it focuses scarce resources, rules out distractions, and remains relevant as the business learns.
Review your strategy and ask: Which concrete choice will this help us make this month, and when will we revisit it based on new evidence?
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