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Product Talk · Teresa Torres
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About Product TalkListen to this episode on: Spotify | Apple PodcastsIs innovation the goal — or just a byproduct of solving customer problems well? In this episode of All Things Product, Petra Wille and Teresa Torres unpack one of the most misused words in product: "innovation." Teresa makes the case
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Treat innovation as a possible result of solving meaningful customer problems—not as the goal itself. Direct product teams toward customer outcomes rather than novelty for its own sake.
Making “innovation” the target can reward newness without proving value. A customer-problem focus gives teams a clearer basis for prioritizing ideas and judging progress.
For your current product priority, ask: What specific customer problem are we solving, and what evidence would show that the customer’s situation improved?
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