The SaaS CFO · Ben Murray
podcastplaybookTry Tami Raises $400K to Upskill Software Engineering Teams
Source excerpt
About The SaaS CFOWelcome back to The SaaS CFO Podcast! In this episode, Ben Murray sits down with Kelby Zorgdrager, CEO and founder of Tritami, and Dave Murphy, go-to-market expert, to dive into the rapidly evolving world of corporate and technical training. With decades of experience in EdTech and a track record of building and exiting successful businesses, Kelby Zorgdrager shares his journey from leading Develop Intelligence to reimagining instructor-led training with Tritami. Dave Murphy brings his expertise in enterprise sales and AI marketplaces to the conversation, highlighting the industry’s shift towards live, customizable, expert-led experiences. Together, they discuss how Tritami is leveraging AI and automation to streamline training logistics, empower engineering teams, and connect organizations directly with top-tier instructors—moving away from outdated, fragmented models. The conversation…
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Apollo layer
What a founder can learn
Founder takeaway
Use AI to remove the coordination burden around a high-touch service, not automatically to replace the expert delivering its core value. For technical training, automating instructor matching and logistics can support a live, customizable experience for engineering teams.
Why it matters
Service businesses often face a false choice between personalization and scale. Standardizing the operational layer while preserving expert-led delivery can improve efficiency without sacrificing the customer outcome that differentiates the product.