Founder takeaway
Treat training as part of implementation, not an optional add-on. Even widely adopted tools need role-specific guidance for end users, while training partners and certifications should be evaluated by the practical outcomes they produce.
Why it matters
A tool only creates value when teams can use it confidently in their actual workflows. Neglecting end-user training can turn software investment into inconsistent adoption, avoidable support work, and weak operating habits.
Put it to work
For your most important internal tool, identify one underserved user group and ask: What task must they perform reliably, and what short, workflow-specific training would close the gap?