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Kellblog · Dave Kellogg
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About KellblogDeny enough false rumors and you’ll eventually turn “no comment” into confirmation. Why companies need a consistent policy for responding to rumors—and why the time to adopt it is before you need it.
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Set a consistent company-wide policy for responding to rumors before one arises, then apply it uniformly. Selectively denying false claims can teach observers that silence signals confirmation.
An improvised response creates unintended signals and makes future communications harder to interpret consistently. A pre-agreed policy helps employees and leaders respond without turning each rumor into a strategic exception.
Write a one-sentence rumor-response policy today, then ask: Would we follow this exact policy whether a rumor were true, false, favorable, or harmful?
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