Kellblog · Dave Kellogg

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The Odd Little Book All Founders Should Read On Selling Their Company

27 March 2026Operations

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I recently read The Magic Box Paradigm by Ezra Roizen. It's self-published, was first released in 2016 [1] , and you won't find it on most startup reading lists. The writing is uneven and inconsistent. The metaphors are weird. There are too many TLAs (three-letter

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The excerpt identifies an unconventional book about selling a company but does not include its core argument or any actionable acquisition guidance. Read the original for full context.

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