The SaaS CFO · Ben Murray
podcastplaybookThe Next Evolution of SaaS: Letting Customers Build Features
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In today’s episode, we sit down with Dana Rochman, CEO and co-founder of Legato, an innovative company building an AI-powered app creation layer for SaaS platforms. With deep roots in product management and technology leadership, Dana shares how Legato is on a mission to empower non-technical business users — like CFOs — to build custom tools, dashboards, and workflows directly inside their existing B2B applications, eliminating the need for lengthy and costly customizations. We explore Legato’s journey from inception in 2025, their $7 million seed round, and the importance of clear narrative and validation in fundraising. Dana also opens up about go-to-market strategies, pricing models in the age of AI, and how the platform aims to help SaaS vendors win the AI race by unlocking new revenue streams. Tune in for a behind-the-scenes look at how Legato is…
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Apollo layer
What a founder can learn
Founder takeaway
Instead of choosing between a rigid product and costly bespoke development, explore a governed creation layer that lets non-technical customers build their own tools, dashboards, and workflows inside your platform.
Why it matters
Customer-built features could help a SaaS company serve varied workflows without expanding its roadmap request by request, while creating opportunities for stronger differentiation and new revenue models.