Kellblog · Dave Kellogg
articleinsightThe Market Segment Analysis Chart
16 September 2026Operations
Source excerpt
About KellblogMost segment-strategy discussions involve seas of numbers scattered across slides, spreadsheets, and dashboards. Here’s a simple chart that puts the relevant data in one place so you can spend less time reconciling numbers and more time deciding where to invest, what to fix, and when to get out.
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Apollo layer
What a founder can learn
Founder takeaway
Consolidate market-segment data into one decision-oriented view. The goal is not more analysis, but clearer choices about which segments deserve investment, which need fixing, and which should be exited.
Why it matters
When segment data is fragmented across tools and presentations, teams spend time reconciling numbers and can avoid hard resource-allocation decisions. A shared view creates focus and makes tradeoffs explicit.
Relevant guides
Put it to work
Create a one-page chart of your key segments using the few measures needed to decide among invest, fix, maintain, or exit. What decision would you make for each segment today?