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About A Smart BearOn average, you're halfway to your final destination. How, then, do we not only double from here, but 10x?
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearOn average, you're halfway to your final destination. How, then, do we not only double from here, but 10x?
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Longevity may suggest your startup can keep progressing, but it does not make a 10x outcome automatic. If the current trajectory points to roughly 2x from here, reaching 10x requires changing a core constraint—such as the market, value proposition, or growth model—rather than merely continuing longer.
Founders can confuse survival and steady momentum with breakout potential. Separating the default trajectory from the structural changes needed for nonlinear growth helps direct scarce resources toward experiments that could materially expand the outcome.
Ask: “If our current model only doubles, which single assumption or constraint would have to change for a credible 10x path—and what is the cheapest test of that change?”
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