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A Smart Bear · Jason Cohen
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About A Smart BearA simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.
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Run customer development as a cycle of explicit hypotheses, customer conversations, and revisions—not as open-ended research. Test separately how customers understand the problem, what they need, and what they are willing to buy.
An iterative process turns scattered customer feedback into better decisions, helping you refine demand before investing heavily in a product or market assumption.
Write down your riskiest customer hypothesis today, then design five conversations around one question: “What evidence would cause us to keep, revise, or reject this belief?”
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