The SaaS CFO · Ben Murray
podcastplaybookThe Intermediary Model: Vertice's Approach to Optimizing SaaS and Cloud Spending
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast. In this episode, our host Ben sits down with Matt Hicks, VP of Sales and part of the founding team at Vertice, a tech-enabled service provider. Matt shares his extensive experience in startups and his current role in helping finance and technology leaders deploy capital more efficiently in the realm of technology solutions. They discuss Vertice's specialized services in cloud and SaaS optimization, as well as the company's journey from its founding to its current position as a leader in the market. Matt also provides insights into the company's go-to-market strategy, its recent capital raise, and the exciting future of the industry. Tune in to gain valuable insights and learn more about the evolving landscape of technology spend optimization. Show Notes: 00:00 Developers creating new services in the cloud can lead to increased costs. FinOps integrates…
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Apollo layer
What a founder can learn
Founder takeaway
A tech-enabled intermediary can create value by helping finance and technology teams jointly control SaaS and cloud spending. For founders building cost-optimization products, the opportunity is not just to surface expenses, but to support better capital-allocation decisions across functions.
Why it matters
Cloud services and SaaS tools can proliferate as teams build and buy independently. A model that combines spend visibility with specialized support can turn fragmented purchasing and usage data into repeatable savings and stronger financial discipline.