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A Smart Bear · Jason Cohen
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About A Smart BearEven Facebook and Slack did not grow "exponentially," as frequently described. Here is the correct model that you can use to understand and affect growth.
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Do not build plans around the assumption that successful products grow exponentially. Use a growth model grounded in your company’s actual trajectory and controllable drivers instead of applying a fashionable label.
A false growth model can distort forecasts, targets, hiring, and investment. Understanding the real shape and drivers of growth helps founders focus resources on changes they can influence.
Plot your growth over time, compare it with the exponential curve assumed in your plan, and ask: Which measurable drivers actually explain the difference, and which one can we affect next?
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