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About A Smart BearHow to tell the difference between a truly great startup idea, and people saying "Sure, sounds good" when they really mean "No, I'm not buying."
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearHow to tell the difference between a truly great startup idea, and people saying "Sure, sounds good" when they really mean "No, I'm not buying."
This is a limited feed-provided excerpt, not the full original work.
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Don’t mistake polite approval for validation. Treat an idea as promising only when customer feedback converges with credible buying intent—such as a concrete commitment, not merely “sounds good.”
Building on vague enthusiasm can waste scarce time and capital. Requiring stronger, converging evidence helps founders identify what customers truly value before making a larger commitment.
For your next five customer conversations, ask for a concrete next step that signals buying intent. What evidence would distinguish genuine demand from encouragement?
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