The Claude Code research playbook behind my State of Marketing Reports

Founder takeaway

Treat AI-assisted research as a documented, repeatable playbook—not a one-off prompt. Define how data is gathered, analyzed and checked so large datasets produce decision-ready insight rather than more noise.

Why it matters

A repeatable research process can improve consistency, make assumptions easier to inspect and turn one founder’s analysis into an organizational capability.

Relevant guides

Put it to work

Before your next market analysis, write down the sources, research steps, prompts and validation checks another team member would need to reproduce it. Which step currently relies most on your judgment?