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About LessonsTED gave away its talks for free. Then it gave away its own brand. Both decisions should have killed the business. Instead, they made it bigger.
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Lessons · Molly Graham
articleprincipleSource excerpt
About LessonsTED gave away its talks for free. Then it gave away its own brand. Both decisions should have killed the business. Instead, they made it bigger.
This is a limited feed-provided excerpt, not the full original work.
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