Source excerpt
About @andrewchenEvery product category has a skeptical meme against it
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@andrewchen · Andrew Chen
articleinsightSource excerpt
About @andrewchenEvery product category has a skeptical meme against it
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Identify the default skeptical story about your product category. Instead of treating it as mere hostility, use it to sharpen your positioning: make clear why the objection does not apply to your specific customer, product, or approach.
A recurring criticism often reveals the belief your startup must overcome before customers, investors, or partners will engage. Addressing it directly can improve both strategic clarity and credibility.
Write the harshest one-sentence meme about your category, then ask: What specific evidence, product behavior, or customer outcome would make that criticism less applicable to us?
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