Kieran’s Substack - The AI Marketing Generalist · Kieran Flanagan
articleplaybookThe 4 .md Files That Turn Claude Code Into a Marketing Machine
3 April 2026Growth
Source excerpt
About Kieran’s Substack - The AI Marketing GeneralistBefore you build a single skill in Claude Code, you need a foundation layer. These 4 files are that layer — and they power everything else.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
Before adding individual Claude Code marketing skills, codify the shared foundation they will rely on in reusable markdown files. Build the context layer first, then let specialized workflows inherit from it.
Why it matters
Without a common foundation, each new AI workflow can become a disconnected setup that requires repeated context and produces inconsistent work. A reusable context layer makes the system easier to extend and maintain.
Relevant guides
Put it to work
Audit your current AI marketing workflows: what core context must be repeated every time? Consolidate that information into a small set of maintained markdown files before building the next skill.