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About A Smart BearWant to write better? Swap generic words for specifics to make your text clear, powerful, engaging, and even funny.
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearWant to write better? Swap generic words for specifics to make your text clear, powerful, engaging, and even funny.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Replace vague language with concrete details—especially in positioning, product copy, and customer communication—to make your message clearer, more credible, and more memorable.
Generic claims force customers to interpret what you mean and make your company sound interchangeable. Specific language reduces ambiguity, sharpens differentiation, and helps the right customers quickly understand the value.
Review one important customer-facing page today. Highlight generic claims such as “easy,” “powerful,” or “fast,” then replace each with a specific capability, outcome, audience, or example.
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