The SaaS CFO · Ben Murray
podcastplaybookSerial Founder Raises $2.5M to Find Leads in Your Inbox
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Vadim Rogovskiy, CEO and co-founder of Eve, an AI-powered sales enablement tool designed specifically for founders and small business owners. Vadim Rogovskiy shares his unique journey as a serial entrepreneur—from selling and exiting previous startups to launching Eve after discovering the challenges small businesses face managing leads without traditional CRMs. Together, Ben Murray and Vadim Rogovskiy dive into Eve’s early days, its customer-first approach, the founding story, and how AI is transforming sales for SMBs. You’ll hear insights on fundraising in today’s fast-moving AI market, lessons learned across multiple ventures, and how grassroots, founder-led marketing is key in cutting through industry noise. Whether you’re scaling your SaaS startup or curious about AI’s impact on modern sales and revenue…
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Apollo layer
What a founder can learn
Founder takeaway
Start with a specific, recurring customer pain and use founder-led marketing to earn attention before trying to scale acquisition. For an AI product in a noisy market, direct customer contact can sharpen the product while making the message more credible.
Why it matters
Small teams cannot afford to build broad features or compete through marketing volume alone. Staying close to customers helps validate the problem, clarify positioning, and reveal which acquisition messages resonate before scarce resources are committed.