The SaaS CFO · Ben Murray
podcastplaybookSequence Raises $7.5M to Help Micro Businesses Manage Money and Cash Flow
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In this episode, host Ben sits down with Gilad Uziely, co-founder and CEO of Sequence (getsequence.io), for an open and insightful conversation about the rollercoaster journey of entrepreneurship and fintech innovation. Gilad shares his fascinating background—from growing up in Israel to building businesses across multiple industries, including hospitality and tech startups. The discussion dives deep into Sequence, a platform Gilad describes as “Zapier for money,” designed to help both individuals and small business owners seamlessly connect, automate, and manage their complex financial lives across various accounts. Gilad opens up about the challenges of pivoting from a failed neobank startup, the tough lessons learned through restructuring and fundraising (including wrangling 83 signatures to clean up a cap table!), and the resilience required to move…
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Apollo layer
What a founder can learn
Founder takeaway
Treat a pivot as both a strategic and financial reset. When changing direction after a failed model, validate the new customer problem while also simplifying legacy obligations and ownership so the old company does not constrain the new one.
Why it matters
A compelling product may still struggle to raise capital or move quickly if its cap table and prior commitments are complicated. Cleaning up both the proposition and the company structure improves focus, investor readiness, and execution speed.