The SaaS CFO · Ben Murray
podcastplaybookSaaS Founder Wants 3 Warm Leads Per Investor to Hit 3M ARR
Source excerpt
About The SaaS CFOKYP is a risk intelligence platform that delivers continuous, real-time partner monitoring and holistic intelligence. It recently announced an £800,000 pre-seed round. KYP is based in London. The investment was from US-based 1414 Ventures, BH Ventures, and some leading UK angel investors. I interviewed Alan Nagle, founder and CEO at KYP. Alan is originally from Dublin and has a long history in fraud prevention. KYP, or Know Your Partner, monitors supplier risk continuously rather than on a periodic basis. Alan states that investors have opened a bunch of doors for new prospects. Get the leads and then attack with a repeatable founder-led sales model. Founded 2021 £800K pre-seed round 7 staff London Alan Nagle’s LinkedIn: https://www.linkedin.com/in/alan-nagle-9524941/ SaaS Fundraising Story: https://www.thesaasnews.com/news/kyp-raises-800-000-in-pre-seed-round Join Ben’s SaaS community…
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Apollo layer
What a founder can learn
Founder takeaway
Treat investor introductions as a deliberate customer-acquisition channel: set a specific warm-introduction ask for each investor, then convert those opportunities through a repeatable founder-led sales process.
Why it matters
Capital alone does not create revenue. Investors can also expand access to qualified prospects, while a consistent sales process turns those introductions into learning and a channel that can eventually scale beyond the founder.