Ryan Serhant: How to Get People to Say Yes

8 October 2026Clarity & Focus

Source excerpt

Ryan Serhant is a real estate broker, founder of SERHANT., and star of Bravo’s Million Dollar Listing New York and Netflix’s Owning Manhattan. He explains how to sell without making people feel sold to: build a connection, help first, and earn the right to ask. He also breaks down the psychology of attention and persuasion, … The post Ryan Serhant: How to Get People to Say Yes appeared first on Farnam Street.

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What a founder can learn

Founder takeaway

Treat persuasion as a sequence: establish a genuine connection, create value before requesting commitment, and make the ask only after earning trust. This turns selling from pressure into a relationship customers are comfortable advancing.

Why it matters

Founders often rush to pitch because every conversation feels urgent. A help-first approach can reduce resistance, strengthen credibility, and create a repeatable sales motion built on customer trust rather than founder charisma alone.

Relevant guides

Growth People

Ryan Serhant: How to Get People to Say Yes

What a founder can learn

Founder takeaway

Why it matters

Relevant guides

Put it to work

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