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About A Smart BearBlogger with tens of thousands of subscribers launches a new venture… and gets only 2 signups. Not the advantage you thought it was.
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearBlogger with tens of thousands of subscribers launches a new venture… and gets only 2 signups. Not the advantage you thought it was.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Treat reputation as an attention advantage, not proof of demand. Even a large audience may not convert if the offer, customer, or problem is misaligned, so validate willingness to act before building around your reach.
Founders who overestimate the commercial value of their reputation can mistake visibility for product-market fit and commit scarce time and capital based on weak demand signals.
Before your next launch, ask: “What small commitment can I request from this audience now—such as a preorder, deposit, or pilot—that would demonstrate real demand?”
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