The SaaS CFO · Ben Murray
podcastplaybookQuickAds Raises $1.7M Seed to Use AI to Automate End-to-end Ad Creation
Source excerpt
About The SaaS CFOOn this episode of The SaaS CFO Podcast, host Ben Murray sits down with Nitin Mahajan, founder of Quick Ads. With an impressive background spanning engineering, strategy, and consulting at firms like McKinsey and Accenture, Nitin Mahajan shares the story behind Quick Ads—a platform set to revolutionize advertising for small and medium businesses using AI and proprietary data. The conversation dives into the challenges these businesses face, the evolution of ad tech, and Quick Ads’ unique approach of combining software and services with an outcome-based pricing model. Nitin Mahajan also opens up about the company’s capital-efficient journey, fundraising, and their mission to create a visual system of record for marketing teams, all while keeping growth and profitability in sharp focus. Whether you’re a SaaS founder or just fascinated by the future of digital marketing, this episode is…
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Apollo layer
What a founder can learn
Founder takeaway
For SMB-focused AI products, don’t sell automation alone. Design an end-to-end offering around the customer’s desired outcome, using a deliberate mix of software, services, and outcome-based pricing.
Why it matters
Smaller businesses may lack the people or expertise to turn a tool into results. Covering more of the workflow can reduce that burden, while pricing around outcomes can sharpen the value proposition—but only if delivery costs and profitability remain controlled.