Product Talk · Teresa Torres
articleplaybookQuality of Evidence - All Things Product Podcast with Teresa Torres & Petra Wille
14 July 2026Product
Source excerpt
About Product TalkListen to this episode on: Spotify | Apple PodcastsYou've got behavioral analytics, support tickets, sales call notes, and a feedback inbox that never empties. With all that data coming in, do product teams actually still need to go out and talk to users?In this episode, Petra Wille
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Apollo layer
What a founder can learn
Founder takeaway
Don’t confuse more customer data with better evidence. Treat analytics, tickets, sales notes, feedback, and direct user conversations as complementary inputs, then identify which important product assumptions remain untested.
Why it matters
Teams can become overconfident when many indirect signals point in the same direction. Evaluating evidence quality helps founders reduce bias and make product choices based on genuine customer needs rather than noisy proxies.
Relevant guides
Put it to work
For your next product decision, list each supporting source of evidence, what it reveals, and what it cannot tell you. Which unresolved assumption warrants a direct user conversation?