A Smart Bear · Jason Cohen
articleprincipleProduct/Market Fit (PMF): Experience & Data
5 November 2023Profit
Source excerpt
About A Smart BearCompanies that achieve Product/Market Fit -- both self-funded and VC-funded -- exhibit the same prototypical metrics curves and subjective experiences.
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Apollo layer
What a founder can learn
Founder takeaway
Assess product/market fit through both metric patterns and recurring qualitative signals; do not assume the company’s funding model changes what genuine fit looks like.
Why it matters
Using multiple forms of evidence helps founders distinguish durable customer pull from isolated wins, optimistic narratives, or growth created mainly by spending.
Relevant guides
Put it to work
Define the metric trends and repeated customer or team experiences that would indicate real product/market fit for your company. Which are already present, and which remain assumptions?
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