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A Smart Bear · Jason Cohen
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About A Smart BearPricing is inextricably linked to brand, product, and purchasing decisions. It cannot be "figured out later," because it determines your business model today.
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Treat pricing as a foundational product and strategy decision, not a late-stage optimization. The price you set shapes your target customer, brand position, product expectations, sales motion, and ultimately the kind of company you can build.
Deferring pricing can create hidden contradictions—for example, between the customer you want, the product you are building, and the cost of acquiring and serving them. Testing pricing assumptions early helps ensure those parts form a viable, coherent model.
For your current price point, write down the customer it attracts, the promise it signals, the buying process it requires, and the economics it creates. Do those choices describe the business you intend to build?
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