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About Blog - Lauren PearlOne of the highest-leverage things I think you can say as a product vendorIs who you are NOT for.And you’ve probably heard this advice before:“Niching down to focus on your ideal customer.”But I think it goes beyond that:Niching isn’t just about concentrating your marketing efforts;It’s about trust.It’s about the customer remembering that you had theCompetenceSelf-awarenessConsiderationAnd confidenceTo ASK what they do, what they need,To pitch your own product on context of THEIR situationTo be 100% honest if you think they aren’t a good fit now.To offer up your time for questions if they want it (because they or someone they know may be a fit in the future)And to offer to end the call immediately so they can have their time back if they prefer.In the world of startups, this is such a power move.In the world of AI slop, it's even more powerful.There are SO MANY channels wasting time…
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