Create an account to save sources and durable progress.
A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearI remember "disruptive" when it was called a "paradigm shift." You should be worrying more about making something people want to buy, and less about disrupting everything.
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Apollo layer
Don’t use disruption as the test of a worthwhile startup. Prioritize a clear customer problem and an offering people are willing to pay for, even if the business improves an existing category rather than overturning it.
Chasing novelty can divert scarce time and capital from validating demand. A business can create durable value by solving a real problem better without redefining an industry.
Ask five target customers: “What problem are you actively trying to solve, what do you use today, and what would make an alternative worth paying for?”
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