The SaaS CFO · Ben Murray
podcastplaybookNeuroscience SaaS Unlocks How Consumers Respond to Ads
Source excerpt
About The SaaS CFOI interviewed Thomas Ramsøy, CEO and founder of Neurons. Thomas holds a Ph.D. in Neuropsychology and was a clinical psychologist. He and his company have worked with some of the largest consumer brands in the world to understand how consumers respond to ads. He is helping these brands stop the waste in their marketing budget. Founded in 2013 Started as a consulting agency ~100 staff Based in Copenhagen Goal to hit 5M ARR in 2023 7M total raised + venture debt Neurons, a Danish consumer neuroscience company that helps businesses better understand unconscious and conscious responses, secured over €6 million in seed funding. Fairpoint Capital Vækstfonden and Finance Zealand backed the round. The round will fund the development of unique, state-of-the-art products, the scaling up of the company to 200 employees, and will bring a sizeable increase in annual recurring revenue by 2025. Thomas…
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Apollo layer
What a founder can learn
Founder takeaway
Position specialized technology around a clear economic outcome, not its technical novelty. For an analytics product, that means showing customers how better insight can reduce wasted spending or improve a specific decision.
Why it matters
Buyers may find neuroscience compelling, but budget approval depends on measurable business value. A focused outcome also helps a founder turn expertise developed through services into a more repeatable product and sales motion.