A Smart Bear · Jason Cohen
articleprincipleMore or less
1 June 2025Profit
Source excerpt
About A Smart BearYou must select between three pricing strategies, and fully commit to their implications.
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Apollo layer
What a founder can learn
Founder takeaway
Treat pricing as a strategic commitment, not an isolated number. Choose one coherent pricing approach and align the rest of the business with its consequences rather than mixing incompatible assumptions.
Why it matters
Pricing shapes which customers buy, how value is captured, and what operating model can work. Half-committing to multiple approaches can create confused positioning and weak economics.
Put it to work
Write down your current pricing strategy, then list three implications it has for customer selection, sales motion, and cost structure. Where is the business operating in conflict with that choice?
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