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About A Smart BearA business always takes more money than you expect, even when you take this fact into account. Here's why.
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearA business always takes more money than you expect, even when you take this fact into account. Here's why.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Assume your business will require more capital than your current plan predicts—even after adding a contingency—and build a larger funding and runway buffer accordingly.
Underestimating capital needs can force founders into rushed fundraising, damaging cuts, or unfavorable decisions. A realistic buffer preserves strategic flexibility when forecasts prove optimistic.
Rework your cash plan today: if costs rise or revenue arrives later than expected, what additional runway would preserve your ability to make deliberate decisions rather than emergency cuts?
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