The SaaS CFO · Ben Murray
podcastplaybookMomants Raises €1M to Improve the Event Ticketing Experience
Source excerpt
About The SaaS CFOIn this episode of The SaaS CFO Podcast, host Ben Murray welcomes Jan Willem Van der Meer, co-founder and Chief Strategy Officer at Momants. Jan Willem shares his entrepreneurial journey, starting from building one of Europe’s major ticketing companies to launching Momants, an AI-powered platform designed to transform the events industry. Discover how Momants is tackling the challenges of personalization and efficiency in event ticketing. Jan Willem explains how their solution integrates with existing ticketing systems to automate support, increase conversion, and create tailored marketing experiences for everything from festivals and concerts to museums and amusement parks. Jan Willem also discusses the realities of founding and funding a SaaS startup, offering valuable lessons for aspiring entrepreneurs. If you’re interested in how AI is shaping the future of events, or if you’re a…
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Apollo layer
What a founder can learn
Founder takeaway
For an AI product entering an established industry, integrate with the systems customers already use and solve measurable workflow problems—such as support efficiency, conversion, or marketing personalization—rather than demanding wholesale replacement.
Why it matters
Compatibility lowers adoption risk, while outcomes tied to cost savings or revenue give buyers a clearer reason to act. This can turn AI from an interesting feature into an operationally valuable product.