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A Smart Bear · Jason Cohen
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About A Smart BearIndustries commoditize over time, delivering similar products at similar prices resulting in low profit. Moats are the antidote; your strategy must create some.
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Make durable differentiation a deliberate part of strategy. If competitors can readily match your product and pricing, expect margins to erode as the market matures; build an advantage that becomes harder to replicate over time.
A defensible advantage helps preserve pricing power and profitability instead of forcing the company into an endless cycle of feature and price competition.
Ask: What advantage are we building today that will be stronger in three years—and what evidence shows competitors will struggle to copy it?
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