Source excerpt
About A Smart BearIn the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work.
This is a limited feed-provided excerpt, not the full original work.
Create an account to save sources and durable progress.
A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearIn the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Treat optimization as a tool, not the goal. Use tests and metrics to improve known workflows, while protecting time and space for creative work whose value may not be immediately measurable.
A company that optimizes only what it can already measure may gain efficiency while squeezing out the originality that creates new customer value and future growth.
Review your current experiments: Which one is refining a proven path, and where should you deliberately pause measurement to explore a promising creative idea?
Private notes
© Apollo Advisors° ABN 34 346 108 139