The SaaS CFO · Ben Murray
podcastplaybookLoti Raises $24M to Find Your Likeness and Brand on the Internet
Source excerpt
About The SaaS CFOOn today’s episode of The SaaS CFO Podcast, I sit down with Luke Arrigoni, founder of Loti, a trailblazing SaaS company using AI to help individuals, celebrities, and brands find—and remove—content that doesn’t belong on the internet. Luke brings a fascinating background, moving from academic math and early data science roles to building cutting-edge machine learning products well before “AI” became the buzzword it is today. We dig into the story of how an unusual client project turned into a fast-growing business now protecting everyone from concerned consumers to household-name celebrities to major intellectual property holders. Luke doesn’t just share the Loti origin story, he also gets real about the lessons learned in raising $24 million in venture capital, how their go-to-market evolved, and why the company is now laser-focused on market share over pure revenue growth. Whether…
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Apollo layer
What a founder can learn
Founder takeaway
Treat unusual client work as a source of product discovery: determine whether the underlying problem repeats across customer groups, then build a focused product and evolve go-to-market around the strongest demand. If prioritizing market share over near-term revenue, make that trade-off explicit and measurable.
Why it matters
A custom request can reveal a large market, but scaling it requires separating broadly repeatable value from one customer’s specific needs. Clear priorities also prevent fundraising and rapid growth from pulling the company between conflicting goals.