Product Talk · Teresa Torres
articleplaybookCh. 7: Prioritizing Opportunities, Not Solutions
1 June 2026Product
Source excerpt
About Product TalkContinuous Discovery Habits turns five this year. And to celebrate we are reading the book together.Each month, I am releasing an in-depth reading guide that includes:The chapters we will be readingA preview of the most important concepts we'll be learning aboutShort videos you
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Apollo layer
What a founder can learn
Founder takeaway
Prioritize the customer opportunities worth pursuing before comparing solution ideas. This keeps the team focused on which needs or problems matter most, rather than becoming attached to a particular feature.
Why it matters
Choosing solutions too early can lock scarce time and resources into work that addresses a weak or poorly understood need. Opportunity-first prioritization improves focus while leaving room to explore multiple solutions.
Relevant guides
Put it to work
Before your next roadmap decision, ask: “Which customer opportunity are we prioritizing, and what evidence makes it more important than the alternatives?”