The SaaS CFO · Ben Murray
podcastplaybookLATAM PropTech Raises $750K Pre-seed Round to Provide Location Intelligence
Source excerpt
About The SaaS CFOWelcome back to The SaaS CFO Podcast! In today's episode, we're thrilled to dive into the fascinating journey of Santiago Moreno, the co-founder of Crezes. Santiago began his career in the financial sector in Colombia but quickly realized his passion lay elsewhere. A transformative stint at Uber opened his eyes to the power of technology and innovation, paving the way for his eventual foray into the startup world. Join us as Santiago shares his experiences from Uber, his ventures into early-stage startups, and how he merged his background in real estate with cutting-edge technology to create Crezes. We'll explore how Crezes is revolutionizing location intelligence in Latin America, helping retailers, advertisers, and commercial real estate brokers make data-driven decisions to optimize their physical spaces. From pivoting business models to securing crucial seed funding, Santiago offers…
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Apollo layer
What a founder can learn
Founder takeaway
Combine domain experience with technology insight to solve a costly decision problem. Crezes’ story suggests that location intelligence can turn fragmented market data into actionable guidance for businesses choosing and optimizing physical spaces—but founders should identify one high-value customer and decision as their initial wedge before expanding.
Why it matters
Retailers, advertisers, and real estate brokers may all benefit from location data, but they have different workflows and buying motives. A focused use case makes the product easier to validate, position, and sell while creating a foundation for broader expansion.