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About Kieran’s Substack - The AI Marketing GeneralistThe new principles of a modern marketing team: the 0-1 marketer, pods, and depth of craft.
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Kieran’s Substack - The AI Marketing Generalist · Kieran Flanagan
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About Kieran’s Substack - The AI Marketing GeneralistThe new principles of a modern marketing team: the 0-1 marketer, pods, and depth of craft.
This is a limited feed-provided excerpt, not the full original work.
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Don’t assume the modern marketing team simply needs to shrink. Redesign it around marketers who can take initiatives from zero to one, small outcome-focused pods, and access to deep specialist craft where quality creates an advantage.
A smaller team is not automatically a more effective one. Clear ownership and cross-functional execution can increase speed, while deliberate specialist depth prevents generalism from producing shallow work.
Choose one growth objective and ask: Could a small pod own it end to end? Define the outcome, name the zero-to-one owner, and identify the one specialist capability the pod cannot afford to dilute.
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