A Smart Bear · Jason Cohen
articleprincipleInvention is Drudgery
11 May 2025Profit
Source excerpt
About A Smart BearHaving skipped to the last page of other people's books, we forget the rest of the journey. And, that we have to take that journey, too.
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Apollo layer
What a founder can learn
Founder takeaway
Don’t mistake another company’s polished outcome for its actual path. Building something new requires enduring the unglamorous iterations, dead ends, and repeated work that disappear from the final story.
Why it matters
Comparing your unfinished journey with someone else’s completed narrative can distort expectations and encourage premature quitting. Accepting the routine work of invention helps founders sustain effort and make clearer progress.
Relevant guides
Put it to work
Choose one current initiative and write down the next five mundane steps required to advance it. Which one are you avoiding because it feels less satisfying than imagining the finished result?