MKT1 Newsletter with Emily Kramer · Emily Kramer
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13 March 2026Growth
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Apollo layer
What a founder can learn
Founder takeaway
Consider turning proprietary expertise into an AI tool that customers can use inside their existing workflow, rather than requiring them to repeatedly visit a separate content destination. A paid-subscriber beta can test whether this delivery format creates meaningful utility before a broader launch.
Why it matters
Embedding expertise where work happens can reduce the friction between learning and action while giving customers another reason to maintain a subscription.
Put it to work
What recurring customer task could your proprietary knowledge help complete inside a tool customers already use, and what behavior would demonstrate that an initial beta is genuinely useful?