The SaaS CFO · Ben Murray
podcastplaybookInsightWise Raises 1M Pre-seed to Automate the Strategy and Consulting Lifecycle with AI
Source excerpt
About The SaaS CFOIn this episode of The SaaS CFO Podcast, host Ben Murray welcomes Katherine Tobias, the dynamic co-founder and CEO of InsightWise. Katherine shares her inspiring journey from her early days consulting at KPMG and working in government to leading one of Australia’s fastest-growing startups. Driven by her passion for delivering real-world impact and navigating mountains of qualitative data, Katherine reveals how these experiences led her to launch InsightWise—a groundbreaking AI platform tailored for consultants and strategy teams. Tune in as Katherine dives into the realities of startup life, fundraising, and what it takes to disrupt the consulting industry with innovative technology. She opens up about empowering both global enterprises and agile boutique firms with tools that turn unstructured data into actionable insights, while also building a tight-knit team with big ambitions.…
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Apollo layer
What a founder can learn
Founder takeaway
Build AI products around a specific, recurring workflow bottleneck—not AI in the abstract. InsightWise’s positioning connects firsthand consulting experience, the burden of analyzing unstructured qualitative data, and a defined outcome: actionable insights for strategy and consulting teams.
Why it matters
A clear link between user, pain, and outcome helps an AI startup avoid becoming a generic tool. It sharpens product priorities and gives both enterprise and boutique customers a concrete reason to adopt the product.