I analyzed 1,100+ job posts with Claude Code. Here's what B2B marketers get paid.

Founder takeaway

Use market-wide salary and equity benchmarks to pressure-test how you compensate B2B marketing hires instead of relying on intuition or a few anecdotal comparisons.

Why it matters

Compensation that is materially out of step with the market can undermine recruiting and retention, while overly generous packages can consume scarce cash and equity. Benchmarks help founders make deliberate tradeoffs.

Relevant guides

Put it to work

Compare each current or planned marketing role with relevant salary and equity benchmarks. Where your package differs, write down whether the gap is intentional and how you will explain it to the candidate or employee.