The SaaS CFO · Ben Murray
podcastplaybookHow Vena Solutions Scaled: Rishi Grover on AI, Funding & Growth
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Rishi Grover, co-founder and Chief Solutions Architect at Vena Solutions. With over 15 years of experience in the FP&A technology space, Rishi Grover shares his journey—starting from his early days as an electrical engineer to founding one of the industry's leading financial planning platforms. Together, they dive into the evolution of the FP&A landscape, the growing role of AI in financial planning, and how Vena's unique approach integrates Excel with enterprise applications. Rishi Grover also opens up about Vena’s fundraising story, insights on scaling a SaaS company to thousands of customers, and their recent strategic acquisition to accelerate growth. Whether you’re curious about SaaS fundraising, go-to-market strategies, or how AI is reshaping finance, this conversation is packed with valuable takeaways…
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Apollo layer
What a founder can learn
Founder takeaway
In an established software category, adoption can come from preserving a familiar customer workflow—such as Excel—while adding enterprise-grade capabilities around it. Treat AI, fundraising and acquisitions as tools for strengthening that core value proposition, not as strategies by themselves.
Why it matters
Reducing behavior change can lower adoption friction, while a clear core workflow gives founders a disciplined way to judge which technologies and growth investments genuinely reinforce the product.