Lessons · Molly Graham
articleprincipleHow to step confidently into the unknown with Manoush Zomorodi
26 May 2026People
Source excerpt
About LessonsWhat happens when your industry keeps reinventing itself underneath you? In this episode, Manoush Zomorodi shares lessons from surviving multiple waves of disruption — from media to AI — and why curiosity, experimentation, and craft matter more than ever.
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Apollo layer
What a founder can learn
Founder takeaway
When your market is being reinvented, don’t wait for certainty. Preserve the core craft that creates value while using small, curiosity-driven experiments to learn which new tools, formats, or customer behaviors deserve a bigger commitment.
Why it matters
Founders who treat disruption as a series of testable questions can adapt without chasing every trend or abandoning the capabilities that differentiate their company.
Relevant guides
Put it to work
Name one assumption that industry disruption has made uncertain, then design a low-cost, two-week experiment that would give you evidence about what to preserve, change, or stop.